"Facebook's daily active users were 1.28 billion on average for March 2017, up 18 percent year over year," according to the 2017 Q1 earnings report.
Facebook is the most popular social networking platform today, and it comes with a slew of benefits. People use Facebook to stay in touch with family and friends, but it's also become a useful tool for marketers and company owners.
Facebook has access to a massive amount of personal information about its users. As a result, it becomes the ideal platform for learning more about your target group and reaching out to its members for free or through effective campaigns.
But that's not all. There are various advantages to using Facebook to promote your business, and the following are the top seven:
1. More potential clients are exposed to you
Facebook's user base has exploded in recent years. It currently has millions of members all around the world and offers a fantastic way to reach out to potential clients for your company.
You can pay for user information as the owner of a company page to offer targeted advertising to a certain group.
2. Reduces marketing costs
It costs nothing to create a Facebook business profile, and you may do it at any time during the life of your company. You can either employ a professional designer or use photographs from your company to create page images.
It costs nothing to get your page up and running until you decide to pay for ads to increase page likes, boost posts, or run Sponsored Stories. All of this is less expensive than traditional marketing tactics.
3. Increase brand loyalty
Facebook business pages not only allow you to promote your products and services, but they also aid in the development of brand loyalty. If you continually deliver valuable services to your clients, even if you make a mistake, your followers will remain loyal to you. People search online for business solutions, and if you aren't there, you aren't even on their radar.
4. Assists in connecting with future and current customers
You and your customers can communicate directly with each other via Facebook. When compared to automated business emails, it creates a more customized effect.
On your business page, you may provide information about your company and product offerings. This will help to establish brand trust and grow your firm by fostering long-term customer relationships.
5. Providing customer service via Facebook is simple
Customers can ask follow-up questions on your Facebook page, and your employees will respond. This is typically more efficient than having employees take calls or respond to emails. Other clients will be able to read common inquiries and answers without having to approach you one-on-one.
6. Showcase your company's photos and videos
You may also share product-related photographs and videos so that customers can see them without having to visit your business. You can also use photographs and videos to tag potential and existing clients.
7. A website's user traffic can also be increased
This is accomplished by including a link to your website on your company page. You can also share interesting information from your website, directing users back to your site.
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