With all of the excitement around the millions of new mobile apps hitting the market, some may ask if big businesses are actually employing mobile apps in their marketing strategy.
Apps that function on other platforms are being used by mobile companies.
In reality, almost all of the major corporations are utilizing some form of mobile app to assist them in selling their products and services, interacting with their clients, and attracting new customers.
Blackberry, Samsung, Windows Phone, Nokia, and Microsoft, for example, all offer mobile apps that operate on Apple's iOs and others that run on other platforms like Android. This allows their consumers to use popular mobile apps even if Apple does not produce apps for other phone systems.
This is an example of how phone companies are using mobile app strategies to make their apps useful for all customers, not just those who use Apple, and this type of strategy is an example of how big companies are using mobile apps to gain any advantage they can in the world and make themselves popular among customers and potential customers.
This also demonstrates that businesses recognize the advantages of adopting mobile marketing to achieve traction in their niches, and that by encroaching on the territory of other large corporations, they are gaining more of their own.
Other large corporations are discovering that mobile apps may help them win not only new clients, but also increased brand loyalty and future earnings.
Aflac Uses Mobile Apps to Assist Customers, Themselves
Aflac, a well-known insurance company, is one of these large corporations. Aflac created the AflacAnywhere mobile app, which allowed their agents to sign up for alerts and other forms of notifications. They were then able to obtain payroll information, receipts, and learn about any policy changes, among other things. Their smartphone or other mobile device received the alerts.
Agents were also able to assist other agents in servicing policies, tracking claim progress, and obtaining other policy information for their consumers. Indeed, one agent was ecstatic when it turned out that having this level of access helped to save an account on at least one occasion since he was able to access a client's information and answer a query about it, making the customer pleased and allowing him to keep his account.
Hotels by Hilton
Hilton hotels also use mobile apps to communicate with current and new clients. They achieve this by offering discounts and other perks to guests who join up for their service. This is an excellent method to increase brand loyalty while also providing them with a useful service.
McDonald's Restaurants
McDonald's understands that young people are always on their phones, therefore it employs a variety of mobile technology, including mobile apps, to reach out to them. Customers can download apps or other information about the company's products or services by scanning QR codes on its packaging. This provides clients with both enjoyment and something valuable, which are both effective mobile marketing methods.
Pepsi
Pepsi is another large corporation that seeks to engage with its customers via mobile applications and other mobile marketing methods. Customers can download their apps and other marketing tools and interact with this massive brand name soda and other drink manufacturing firm in a variety of ways.
Wal-Mart
Customers at Walmart realized that mobile apps that they could use while wandering around their stores were popular. As a result, they created one to assist customers in finding products and comparing pricing, among other things. Customers will appreciate this, therefore it's a wonderful approach to include mobile apps into marketing tactics.
Overall, large corporations are utilizing mobile apps in their marketing operations to assist current clients as well as attract and acquire new customers. Mobile applications can be used in a variety of ways, and while they are beneficial to large corporations, smaller businesses might benefit from establishing their own mobile apps for their clients.
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