All businesses want to make money, and in order to do so, they need to produce leads. With billions of page views each day on Tumblr, there's a good possibility your company will obtain the leads it needs to generate money on the platform.
Tumblr is increasing every day, according to statistics, with over 120,000 new blogs joining every day. More than half of the users are under the age of 35, so if your business is aimed at that demographic, you're missing out on a fantastic chance. Here are some ways that Tumblr can assist your business produce leads that can turn into earnings if you want to communicate with a young audience who is into all the latest things online and off:
Use images in your Tumblr postings whenever possible
Because Tumblr is such a graphic-heavy platform, businesses must carefully select all of their photos in order to elicit the best responses from their followers. For example, if you publish photographs or videos of your new items, or of happy customers engaging with your employees, or locate a funny photo relevant to your industry, you'll almost certainly get the attention you need to generate leads who can become future customers.
Photos and videos are among the most popular posts that followers reblog, increasing the number of times your photographs are seen. With the appropriate kind of postings, you can market your business and establish loyalty among your present and potential fans by using good photographs and videos. This is especially true if you consistently connect your photographs or videos to your product website, as this drives more attention to your site, which may then be converted into sales.
What are the benefits of these types of posts in terms of generating leads? People dislike obnoxious, old-fashioned sales presentations. They would rather see the item or be educated on what's going on in the niche before making a decision. If your goods satisfies their demands, the photographs or videos may stir some discussions, which may lead to more followers and possible leads.
To gain dedicated admirers, make sure your posts are full of personality
Customers enjoy it when a brand exhibits its personality and acts like a human being rather than just a business, according to research. One approach to gain that interaction with your followers and make them want to buy your products and services is to post cute niche-related photographs or jokes. Cat memes, for example, are really popular these days, so if you upload a lovely or amusing photo of a cat interacting with one of your products, such as someone wearing a t-shirt you offer while cradling an adorable tiny kitten, you'll get a lot of attention.
You'll almost certainly get comments about how cute the kitten is or how they have one just like it, and you'll be able to tie it back to your t-shirt. If your followers know that you will bring a sense of levity to their life, they will continue to recommend that others follow you, and some of these followers will inevitably develop into leads for future sales.
Make your followers feel like they're a part of your "family" of customers
Giving your followers knowledge on how things work behind the scenes at your firm is another approach to get contact with your consumers and future customers. For example, the NBA's Tumblr account posts exclusive scenes from players that aren't available anywhere else, and one of New York's most well-known restaurants has a Tumblr site where they upload videos on how to create some of the cuisine they sell. For both customers and business owners, it's a win-win situation. It entices customers to reblog your content, which can result in leads and potential customers.
In the end, Tumblr provides a one-of-a-kind platform for corporate branding. It allows them to reach out to a specific target group, share photographs and videos with ease, and build the link between their firm and their customers.
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