Do you have a business website that receives a lot of traffic but doesn't appear to be converting those visitors into sales? According to certain statistics, up to 98 percent of visitors to business websites do not convert! What can be done to reconnect with those past visitors? That's a lot of potential purchases going down the drain. Retargeting is the answer.
What is the definition of retargeting?
When you implement a retargeting strategy, you maintain in touch with visitors who visited to your page but didn't buy anything. If you don't learn how to use retargeting, you'll miss out on a chance to generate more purchases because those visitors may still be interested, but weren't able or ready to buy on their first visit for whatever reason. You have a better chance of selling to them again if you stay in touch with them.
When you create advertisements based on a person's previous visit to your website, you're using retargeting. You don't have to lose all of your visitors if you employ retargeting because it shows these adverts to those who visited your site after they left. It's a technique of informing past visitors that the goods or service is still accessible, and to see if they can now make a purchase.
Retargeting Strategies: What Are They and How Do They Work?
Retargeting can be done in a variety of ways. Here's some background on a handful of them:
E-mail - Retargeting via email is a straightforward process. Three-quarters of all potential customers prefer to contact via email, according to studies. As a result, retargeting them via email is an effective strategy to reclaim their attention. This option, on the other hand, necessitates that the visitor has opted in to provide you with their email address.
Email retargeting allows a seller to upsell existing customers, engage potential buyers who left a shopping cart but did not finish the transaction, and push special offers or coupons, among other things. When you mix email with display advertisements, it becomes much more powerful, and you can see a significant rise in traffic and sales conversions.
Direct Mail - You can utilize direct mail for retargeting by mailing catalogs to website visitors if you have their physical address. This type of retargeting can help them reengage with your organization and keep them interested in buying your products or services.
Social Media - Setting up a Facebook or other social media account and promoting the posts you want your followers to see about your brand is another smart application of retargeting. For example, Facebook provides businesses with a platform to post advertisements and information about their products or services to former, present, and potential customers. As a business owner, you may use social media to retarget those who have visited your website and persuade them to return by offering discounts or coupons, as well as providing more information about your items that would entice them to buy.
Current Customers Can Also Benefit From Retargeting.
When one of your previous visitors converts to a buyer as a result of your retargeting campaign, you can try an upselling campaign to see if they'd like to buy something else by giving them a free sample to try as a thank you for returning, and then offering them a discount if they buy a full-sized product. If you sell vitamins, for example, you might give them a trial sized bottle of one of the vitamins along with a voucher for 10% off a regular sized bottle. This is a type of retargeting prior consumers, and it's a terrific approach to acquire more sales from happy customers.
What makes retargeting so effective?
Retargeting keeps your brand in front of past visitors who may have been window browsing but are now ready to make a purchase. They'll be reminded that you're still selling these products or services every time they encounter the retargeting ads. When they are ready to acquire that goods or service, they are more likely to buy from you.
The bottom line is that retargeting should be used by all affiliate marketers and other business website owners to convert more visitors into actual sales.
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