The majority of Britons and Irish people have been left out of the e-commerce revolution. This is hardly unexpected, given that 70 percent of local businesses do not have a website, according to a recent Google event called "Think Local," which took place in London. The mobile marketing revolution has here, and the goal is to boost online sales.
Every business owner should be aware of the following crucial figures:
1. 90 % of people use the internet to look for something they'll buy offline.
2. Smartphones are used by 70% of UK phone owners, up from 38% in 2011.
3. Local searches account for one out of every three mobile searches, with the following results:
- 42% go to a local business's website.
- 36 percent make a phone call to a local firm.
According to Google, there are four elements to "taking advantage of Mobile Marketing."
1. MAKE YOURSELF VISIBLE: Use Google Places and Facebook. Create and claim your Facebook page. Make the same changes to your Google Places page. This makes your profile available to the public. This aids in gaining popularity. You can claim a variety of listings for your business, but Google Places is the most popular. It aids in the growth of your online presence. Your location is defined by Google Maps.
2. BE RELEVANT: For any reason, relevancy is always a significant aspect. As a result, you should use "AdWords." Google AdWords assists you in identifying only the most relevant and precise places. It enables you to target specific locations. You can target your local business with an AdWords campaign. Because mobile devices are always on hand, all marketers and customers use the internet on their mobile devices.
3. BE LOCAL: Always localize your material and run ads that are specific to your locality. For example, suppose you're an accountant with a business in Jaipur, Rajasthan. So don't simply target Jaipur; create two campaigns, one for Jaipur and the other for Rajasthan. Don't limit yourself to location-based targeting. You should also link the copy in your advertising and web pages to a specific area, such as ads that state things like "Click here to see what's new...," "Our client's voice...," and so on.
These advertisements will lead to your website, which will display your benefits and excellent attributes. It's also a good idea to incorporate testimonials and feedback. Always remember to include a "call to action" on your website.
4. MAKE YOUR WEBSITE MOBILE COMPATIBLE: Make your website mobile-friendly. When people search for you on their phones, they can readily see it. Mobile devices make it easier to watch and interact.
You should take part in the mobile revolution more actively. The mobile version should be responsive enough to appear automatically on smartphones and other mobile devices. As a result, once you've taken the necessary steps, your site will be mobile-friendly. You only need to install a mobile theme if your website is built on WordPress.
There are a few key aspects to remember when it comes to mobile marketing:
Mobile Marketing for Small Local Businesses: 5 Must-Haves
1. TEXT MESSAGE MARKETING: Regardless of the mobile or smartphone a user has, text messages always give them exposure, even if they're on their phones 24 hours a day, 7 days a week.
Because of their succinct nature, text messages have a greater open rate than e-mail. If a person realizes it's an advertisement or a marketing message, he'll open it because he knows it won't take long. You can look for bargains or freebies. You can also include a video in your marketing. Small businesses will benefit from text message marketing because it is cost-effective.
2. EMAIL FOR MOBILE MARKETING: E-mailing is clearly popular on mobile devices.
You should be mobile friendly when e-mailing, which means you should utilize a single-column layout, your text should be exact, characters should be limited, and calls-to-action should be simple and quick to use.
3. FACEBOOK FOR MOBILE: According to a recent report, mobile accounts for 40% of Facebook revenue. For product branding, you should establish a Facebook profile. There are two options for viewing: admin mode and public mode. The admin mode displays the entire page you developed, but make sure users are not able to see it. On mobile, the public mode only shows half of your timeline. Always include the place in your images. Keep your updates brief and to the point. Facebook pages can also be utilized as a mobile PPC landing page. Go to Facebook Local Pages and look at your page.
4. MOBILE APPS WITH ADS ON FOURSQUARE OR YELP: Register your company on Foursquare and Yelp. These are the two most important user-friendly websites that can make or break your success. Encourage your consumers to use Foursquare to check in. You can also invest in FourSquare deals. FourSquare advertisements are quite beneficial.
5. SEARCH ENGINE OPTIMIZATION FOR MOBILE DEVICES: The site should always be mobile-friendly, as this is a crucial aspect in today's popularity. Google has certain mobile-friendly website rules, including the usage of videos and the avoidance of 404 errors. Always make sure your site is optimized for local SEO. Also vital are social media, loading speed, and optimized social sharing buttons.
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