The popular social media app "TikTok" is a video-based program that allows users to create brief, lip-synced videos. You can increase the number of active users for your marketing campaign by including music and unique effects in these videos. Many marketing organizations use TikTok as their social media network, and TikTok is expanding its platform and chances to work with influencers.
Brands have been using TikTok to raise brand recognition in recent years. Below are some well-known brands that have already tried TikTok, overcome obstacles, and succeeded.
Chipotle
Chipotle is a well-known Mexican fast-food restaurant. It use TikTok as a marketing tactic, posting a range of videos to gain attention. On TikTok, it has around 55,000 followers.
It is working with influencers, and they used videos with highly effective music, memes, and other video effects to highlight the menu item, and it is a compelling method to engage people. It also arranges challenges on a regular basis to engage with potential followers in a fun way.
Guess
When TikTok teamed up with Guess for the #InMyDenim contest, Guess came out on top. It was TikTok's first branded challenge to go viral.
People must use the branded hashtag to publish their short movies exhibiting their fashion looks. Customers are more likely to buy the same goods for themselves as a result of this type of challenge. As a result, TikTok marketing plan is a really fascinating marketing technique that fashion firms can employ to attract customers.
San Diego Zoo
Many brands have benefited from TikTok's ability to create and promote short films. San Diego Zoo is utilizing TikTok to broadcast adorable animal films with calm music and impressive effects that are sure to appeal to humans.
These firms also use cross-promotion to entice animal lovers by cooperating with other animal-friendly accounts.
The Washington Post
The Washington Post is a Washington-based American newspaper. This publication also uses its TikTok account to share some short, melodic, and funny videos.
It does not make live-action news videos. It creates videos on topics that young people enjoy seeing.
Coca-Cola
Coca-Cola makes extensive use of mobile technology. Coca-ongoing Cola's #ShareaCoke campaign was well-known, and the company decided to refresh it by substituting the names on the bottle labels with song lyrics. TikTok is the ideal platform for this, as it allows users to communicate with one another through music.
Users peel away sticker wristbands from the can or bottle to show a logo, which activates the possibility to win; the more logos scanned, the better the chance of winning.
UN IFAD (United Nations International Fund for Agricultural Development)
The International Fund for Agricultural Development (IFAD) of the United Nations is utilizing the TikTok app to raise awareness by releasing motivating movies that motivate users to improve the world.
The primary goal of sharing farming films is to educate people about how agriculture may help to alleviate world hunger. It also generates challenges to keep people entertained while also motivating them to recognize their own talents.
Conclusion
TikTok has become the most popular app, and more people are downloading it. You simply need to use your creativity to create better material in order to grow your number of followers. Start using TikTok to get ahead of your competition if you believe it may be a component of your marketing plan.
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