Twitter is a social media platform that has been operating since 2006, and huge businesses have been aware of its existence since it has grown tremendously from a few thousand tweets per day to over 400 million tweets per day, with over half a million members. Large corporations recognized early on that this was a region with a lot of marketing potential, and they weren't hesitant to take use of it.
How Do Major Corporations Use Twitter?
CNN, for example, is a large corporation that currently uses Twitter on a regular basis. They include their Twitter address in all of their other press releases since they know it's the fastest method to reach their target demographic. They want their audience to be able to find their news releases as quickly as possible, and Twitter excels at this.
Businesses like Starbucks and automotive firms like Ford and Chevrolet are among the many large companies that currently use Twitter. They've even committed an entire department to assisting them in gaining Twitter followers in some circumstances. They've realized that if they tailor their marketing to individual clients, Twitter can help them contact them faster and more effectively.
Big businesses figure out how to utilize Twitter to help them brand themselves for those clients as well. Twitter is unique in that it allows businesses of all sizes to get directly to the core of their customers' concerns and interact and engage with them on an equal playing field. Being able to communicate with a client in real time and assist them satisfy their demands is a huge advantage, and major businesses understand this. Smaller businesses are also finding how helpful Twitter can be in helping them succeed.
Automobile Manufacturers Join Twitter.
When it comes to using Twitter, huge businesses are happy to brag about their accomplishments. Customers love chatting about their vehicles and trucks, according to Chevrolet, so it's easy to get them talking on Twitter. This is something that every company should be aware of. If Chevrolet can succeed by engaging customers in a conversation about vehicles, then your company can engage customers in a conversation about your products and services and succeed as well! All you have to do now is come up with a unique approach to accomplish it that will capture and hold their attention.
Ford is another automobile firm that uses Twitter on a daily basis. Their representative said that they began using Twitter because it was a fantastic way to personalize their business and make it easier for customers to contact them with questions or concerns regarding their cars and trucks.
Honda makes automobiles as well, and they utilize Twitter to communicate with its customers. They promote Twitter as a more personal means to engage their customers, as well as the ability to respond in a new and innovative way that was previously unavailable.
Airlines are also big fans of Twitter.
Automobile manufacturers aren't the only ones who use Twitter. It's especially useful for travel companies like airlines, as it allows them to quickly communicate information like flight delays, cancellations, and weather alerts. Jet Blue, for example, believes that Twitter is ideal for listening to their customers' complaints in real time. That way, they'll be able to assist them right away.
Southwest is another airline that makes extensive use of Twitter. They claim to have opted to utilize it after a long time on the blogging scene, and that they signed up for Twitter in 2007. They now utilize it for announcements, events, and activities, and they urge their colleagues to do the same.
Companies from the hotel industry are flocking to Twitter.
Several hotel chains are among the companies that have recently joined Twitter. The Luxor in Las Vegas, for example, is active on Twitter and claims to utilize it to promote customer service and all of the hotel's amenities to its customers. They include their Twitter handle on every page of their website.
Twitter is also used by Marriot hotels. They claim they began when they discovered it would aid in the implementation of their strategy plan and messaging. They, too, began using Twitter immediately after its inception, and have been members since 2007, working to integrate staff and managers into the platform.
Many more people use Twitter.
Many other corporations and business categories, such as cruise lines, sports teams, car rental agencies, television channels and networks, comic book writers and magazine editors, and even large banks like Wachovia and financial organizations like H&R Block, have Twitter profiles. The reality is that Twitter is a fantastic business tool, and if your company isn't leveraging it like the big boys, you won't be there for long.
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