Video marketing is becoming a digital marketing requirement. Individuals enjoy watching videos, and videos can help you sell more products or services. To be honest, a study conducted a year ago predicted that by 2020, video will account for more than 80% of all consumer web traffic.
Do you want to expand your YouTube channel and attract more viewers? The "stunt" is to focus on themes that have a high search demand.
Learn how to use the three-step approach for determining the ideal keywords to target on YouTube.
Plan a Topic Hierarchy
If you make videos about topics that are too broad, you will attract an unimportant audience. Similarly, if you make videos about super-niche topics, you won't be able to attract enough viewers.
Unravel this by first creating a list of subjects to cover in a hierarchy.
Find Search Volumes and Generate Keyword Ideas
Then, using keyword research tools, figure out what people are looking for when it comes to your specialized issues.
There are numerous keyword research tools available, but the great majority of them only provide Google search volumes and not YouTube search volumes.
In light of this, here are some tried-and-true thoughts for YouTube keyword ideas and search volumes.
Google Trends & YouTube Autosuggest
Start typing a seed keyword into the YouTube search field, and a list of similar queries will appear. These are 'autosuggest' results, and they're a goldmine of term suggestions.
If you come across any intriguing recommendations, enter them into Google Trends and adjust the selection to "YouTube search" to see how popular they are.
Examine the Search Intent
Understanding search intent is a fundamental part of the keyword research process, and the simplest way to get started is to ask yourself a simple question: "What may someone searching for this keyword need to see?"
The most basic way to figure this out is to go to YouTube, search for the keyword, and then look at the top scarcely any search results.
With video results, look for keywords
Take one of your rundown's keywords and paste it into Google.
Take a look at the items on the list. Is there a video carousel included in the results? On the other side, what about a dedicated video SERP?
If this is the case, there may be an opportunity to "double dip" and obtain traffic from both YouTube and Google.
In Content Explorer, look for videos by topic
Content Explorer is a searchable database of over a billion pages that includes SEO and social metrics. The finest thing is that it serves as the foundation for a number of propelled search operators. This searches YouTube for videos with a specific word or phrase in the title.
To find subjects with "double-dipping" potential, sort the results by Organic traffic.
If you want to grow your channel and attract more viewers, you should concentrate on keyword research. And these pointers will undoubtedly assist you in locating high-converting keywords.
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