With WhatsApp, marketers can take their marketing campaigns to the next level.
WhatsApp is changing the way people advertise on social media. WhatsApp is a messaging program that has evolved from sending text messages to sharing audio and video files to become a powerful promotional tool.

WhatsApp does not provide advertising space, but it is still useful for businesses and marketers. Many brands now utilize it to communicate internally, create relationships, increase brand awareness, and collect audience for events.

If you have a WordPress website, you may add a WhatsApp share button using the 'Mobile ShareBar' plugin, or you can use 'AddToAny' to integrate your WhatsApp account with your website and blog.

Here are some examples of how businesses use WhatsApp to communicate and advertise themselves in different ways -

Absolut Vodka (Vodka):

Absolut Vodka wants to mark the occasion of 400 limited-edition bottles in a unique way. Brand was set on throwing a private party in Argentina. Customers must, however, persuade the virtual doorman in order to be invited to the party.

Sven, the doorman, was a WhatsApp account where customers had to persuade him to get an invitation. The level of user participation was really high. Funny photographs and videos were shared, resulting in over 600 contacts. Users submitted him almost 1,000 pieces of content in three days of talks to persuade him.

Klik:

Klik is an Israeli chocolate company that wanted to use WhatsApp advertising to reach out to teenagers. As a result, the chocolate brand challenged its Facebook fans to add the contact number to the WhatsApp group while also challenging them to share the amusing photographs.

The campaign generated a lot of discussion, thus it effectively increased their engagement level. The company gained over 2,000 users, with 91 percent of them performing in groups. They continued the campaign on Facebook, which resulted in over 1 million views and a 51 percent increase in engagement.

There are a slew of other examples that demonstrate how effective WhatsApp is for business.
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