When you think about Facebook group marketing, you usually think of starting your own and using it to advertise a product or service you've established.
While using Facebook groups to promote your brand is an efficient and practical alternative, it is simply one of various marketing tactics that may be used. Using groups created by other brands and people is, in fact, one of the finest ways to use a Facebook group.
However, if you want to be successful, there is a way to go about it. Continue reading to ensure you get it properly!
Selecting the Correct Group
The 'go to market' plan is what we call it. It entails locating a location where your target demographic is most likely to spend time and then marketing to that group. If you offer martial arts materials, for example, you may check for Facebook groups dedicated to martial arts, UFC, karate, or even Jackie Chan films.
The trick is to make sure that the members of your focus group closely resemble your desired target demographic (or buyer persona). The group's topic should, in theory, be almost identical to the industry you work in.
At the same time, as this example shows, there are some advantages to experimenting with related and peripheral themes on occasion. Someone who does not practice martial arts but admires Jackie Chan would consider purchasing a kung fu book, for example. You can often open up your products to totally new potential clients by exploring for tangentially connected subject matters. If you have a blog or a website, this is also a terrific method to expand your readership.
Contributing
While missing the mark with your niche is a typical blunder, it's also the less serious of the two. More serious is when you publish anything to a group and the moderators delete your post and kick you out! This happens frequently since you may appear to be spamming the group and exploiting it for self-promotion (which you are...).
The approach is to first use the group as it was intended, rather than immediately using it for self-promotion. Answer queries, write engaging blog entries, and establish a name for yourself in general. This is the key factor that many marketers are overlooking.
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