You've probably heard of Twitter, but you didn't believe it was very important as a marketing tool for your company. When I tell you that more than 70% of small businesses have a Twitter account and that more than 85% of people who become their followers stay loyal to that brand, you're likely to change your opinion! That implies that if you own a business and don't have a Twitter account, you're missing out on millions of opportunities to gain new customers and profit from what happens on Twitter every day!
That is why I am here to explain you why Twitter should be an important element of your marketing plan for your company. Here are some of the most compelling explanations I've discovered:
Twitter allows you to communicate with your customers.
One of the most important reasons why every business should have a Twitter account is that it allows you to communicate with your consumers and clients quickly and effortlessly. You'll be able to communicate with your followers and fans via Twitter, answer their questions, announce new items or sales, and participate in debates about your products and what's going on in your niche once you've gained a following. People frequently check their Twitter accounts as soon as they wake up and again when sitting on the train on their way to work or somewhere else. Every quarter, Twitter receives billions of page views, and you need to have your business ready to take advantage of this.
It's Ideal for Branding Your Business.
You may not be a large corporation like Microsoft, Kraft, or Apple, but that doesn't mean you can't benefit from being on Twitter. Customers in your immediate neighborhood can be targeted first because they are more likely to know you personally, and if you have earned their loyalty and confidence, they will undoubtedly talk about your products and services and tweet about them to their friends. As a result, you'll earn more followers, and your brand will be recognized by a large number of potential and present clients.
Customer feedback is available right away.
You don't have to wait for a customer to send you a letter in the mail, or even for an email or a phone call when you're on Twitter. Their feedback will appear in your Twitter feed seconds after they post it. This could be beneficial or detrimental, so pay attention to any customer comments that appear in your Twitter feeds. Pay attention to what they say and do your best to suit their requirements. Customer service may go a long way toward advertising your brand and bringing in new customers quickly.
Twitter is synonymous with free advertising.
Another fantastic feature of Twitter is that it is completely free to use. You may sell your products and services by making announcements, giving devoted followers coupons or discounts, and remaining active in your niche. When you become the "go to" business in your field, your customer base will naturally expand and you will begin to make more money. It's a win-win situation for both you and your consumers, since they gain the benefit of being able to communicate with the businesses with which they do business.
Twitter can assist you in spying on the competitors.
You may not only read what your customers have to say about your company, but you can also see what they have to say about your competitors. If you do something better than your competitors, they will inevitably talk about it, and vice versa. Additionally, you can browse Twitter feeds to see what others are saying about your competitors. Perhaps it will work in your favor, and you will be able to fix their problem or meet their requirements, and persuade them to become your followers instead!
Twitter stands for "immediate communication."
Twitter has quickly become the most popular social media channel for keeping up with breaking news from across the world. Everyone seems to whip out their smartphones and begin tweeting as soon as something happens. That means that if you have any breaking news about your company, such as a flash sale or a limited-time deal, you may tweet it and likely attract a large number of people who will take advantage of it, resulting in sales and profits for your business! People are ecstatic when they learn that they have first access to sales and promotions because they are one of your Twitter followers, and they will tell their friends about it, encouraging them to join you as well.
So, don't believe anyone who tells you that Twitter is simply a fad; the numbers demonstrate that it is a marketing tool that firms can't do without!
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