Are you starting a Facebook group for your company? Great! That's one of the most effective ways to get the word out and increase people's engagement with your business. It's also something that many brands and businesses fail to consider.
Now you have to figure out how you're going to take that group and turn it into a hit. Starting from the outset and configuring your program, you must first consider the options. Here are a few to remember.
Here are some of the most crucial options in your Facebook group's settings box:
Linked Pages
You can link your group to a Facebook page using the linked pages option. This is a valuable feature because it allows you to promote your group on your page, with the group appearing at the top. As a result, your Facebook page fans will be able to join your group right away.
Administrators are also shared by linked pages.
Web Address
Your Facebook group's URL is as follows. When users visit your group, this is what they will see in their browser, and it also creates the option for direct traffic to visit your group just by entering in the address (rather than going via the Facebook app). Choose something that represents the group's name and brand, but keep in mind that after you reach 5,000 members, your web address will be fixed.
Location
If you give your group a location, it will appear more prominently in local searches and, depending on your preferences, it may even be recommended to other users. If your business is a local type of business, such as a highstreet store, a tavern, or a restaurant, choose a location.
Membership Approval and Pre-Approvals
This determines whether anyone may join your group without your approval or whether you must first accept them. Which option you choose will be determined by your group's goals. Do you intend to use this as a means of gaining a large following? Or do you want to keep it private and turn your group into a tool to draw in more active viewers?
If you want to save time by approving some members, you can utilize 'pre-approvals,' which allows you to set particular groups to be accepted into the group by default.
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