Choosing where to invest your marketing money can be a time-consuming and perplexing process. According to a Facebook Q1 statistics report, we aren't far off in predicting that 2017 will be the year of Facebook marketing, and that having it in your marketing arsenal will help you explode your business.
Here are the top seven reasons why businesses should use this social media behemoth to promote their brands.
1. Brand recognition at an early stage
The main goal is to attract as many people's attention as possible and direct them to your brand/business. Facebook, if properly used and maintained, can be a powerful tool for increasing brand awareness. This provides companies with maximum exposure by combining real-time proxy metrics, as well as the reach and attention people give to a campaign.
2. Immediate feedback
Previously, brands employed direct mail voting polls or cold call surveys to gather input. With the introduction of social media, marketers no longer need to rely on previous methods. Businesses may easily ask a question on their Facebook status and then sit back and wait for responses.
3. Effective audience segmentation
When producing advertising on Facebook, you may use demographic targeting. You can target people based on their location, age, gender, education, and interests. When you start constructing specialized audiences, audience targeting becomes even more powerful. You can also target people depending on their connection, allowing you to focus entirely on your ad.
4. Advertising at a low cost
It costs nothing to create a Facebook business profile, and you may do it at any time during the life of your company. You can either employ a professional designer or use photographs from your company to create page images.
It costs nothing to get your page up and running until you decide to pay for ads to increase page likes, boost posts, or run Sponsored Stories. All of this is less expensive than traditional marketing tactics.
5. Chatbots
Chatbots are becoming increasingly popular as more people communicate with brands via Facebook. User engagement and hours spent on Facebook are steadily increasing as more businesses sell on the network. Brands may use Facebook Messenger Chatbots to build structured messages with photos, links, and call-to-action buttons.
6. The highest conversion rates are on Facebook
Why not put your money into the social media powerhouse, Facebook, if you want to invest in social media marketing? It aids in the promotion of high conversion rates and sales. Facebook is currently one of the most popular social media platforms, with an average conversion rate of around 1.85%.
7. Consumers like to communicate with brands
Consumers prefer to connect with brands that are active on Facebook over other social networking sites by a large margin.
Facebook marketing is still one of the most effective ways to increase conversions and sales. To set yourself apart from the competition, you'll need to use distinctive techniques that will help you achieve your goals.
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