Even primetime television can't compete with the current YouTube channels when it comes to attracting the audience's attention. According to research, YouTube mobile users are twice as likely as traditional TV viewers to pay close attention to an in-app video.
Nearly 70% of YouTube users use the service to educate themselves before making a purchase. So, how do advertisers use video to help buyers progress through the purchasing process?
The best place to start is with your company's YouTube channel.
YouTube optimization improves the appearance of your business channel for both in-app clients and clients who find you using standard web search engines. YouTube is the second most popular web crawler after Google, therefore increasing your video proximity has a direct impact on your SERP ranks.
We've compiled a list of the best ways to improve your channel so you can get as much traffic as possible from it.
Since YouTube has its own local search bar, there are a few important positioning differences between it and Google's. The following are the most important positioning indicators to look out for:
- Keep an eye on the clock
- Duration of the video
- Number of backers
- Client relationship
Let's get started with optimizing your video channel.
In the name of your YouTube channel, use the main keyword
On YouTube, on-page metadata operates the same way it does on your website. Catchphrases placed near the beginning of a title obviously work wonders, but consider creating a watchword for your channel's name.
Prepare the "About Us" page
The key to remember with YouTube About Us pages is that the first 48 characters appear in the YouTube list items, thus filling up this section is critical not only for site visitors to understand who you are, but also for YouTube to choose the best piece of content to provide.
Use Keyword Tags in Channels
You have 100 characters in Advanced Settings to apply labels that balance the breadth of your channel's metadata.
These labels serve the same purpose on your website as they do on your YouTube channel, but only one out of every eight advertisers emphasizes Meta labels as much as they could. The goal here is to allow YouTube and Google to list your site in their search results.
Update the Trailer
Trailers serve as an introduction to your channel and a visual representation of who you are. The average length of a channel trailer is 30-60 seconds. However, channel trailers are only visible to non-endorsers, which means you don't have to develop or distribute data in your trailer based on the needs of existing supporters; instead, you must persuade the nonbelievers, the illiterate, and the skeptics.
Produce lengthy videos
Video viewing time is the most important video positioning factor. Watch time, often known as "crowd maintenance," denotes that viewers have found enough incentive in your videos to stay on the website.
The best way to keep clients engaged is to make extended recordings that purposefully distribute key information throughout the entire video. Recordings that exceed the 10-minute mark are more likely to achieve a significantly longer watch duration than those that cram too much information into a short film.
While video marketing may not be the most important technique of effort for all businesses, if you have YouTube recordings (even if it's only one), upgrading them should be on your to-do list.
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