Every year, there is a deluge of social media marketing initiatives. Every year, there is something new to learn about viral marketing. You may learn about industry trends and what customers desire by analyzing the marketing methods of other businesses, and then tailor your campaign accordingly.
Viral marketing, in conjunction with social media, aids in the "viralization" of your campaign. Going viral can be challenging, but there are some factors that can assist you in reaching that goal. The successful viral marketing campaigns are listed below.
Dove: (Dove choose beautiful)
Dove created the Global CHOOSE BEAUTIFUL campaign to empower women to express themselves creatively. Dove sent a simple yet powerful message with this campaign: "Feeling beautiful is a personal choice that women should feel empowered to make for themselves every day."
This film was viewed over 100 million times in the first two weeks across 70 nations. The choose beautiful campaign's Tumblr page was seen over 4 million times, with an average time spent on the site of 3 minutes.
The last selfie I took: (last selfie)
The World Wildlife Fund ran a snapchat campaign to raise awareness to endangered animal species with extinct populations. WWF chose Snapchat as their promotion medium to reach a global audience.
This ad was successful because the video emotionally connects with and engages viewers, and it makes effective use of creativity to deliver a powerful message. This campaign increased donations as a result of the video's global branding, sharing, and reach.
Evian (Evian baby & me)
"The inner child who never stops giving," says Evian.
Evian is a high-end water brand that first went viral in 2009 with "Roller Babies," which set a Guinness World Record for the most viewed online advertisement of all time. The firm returned in 2013 with "Baby & Me," a film that featured adult performers who had striking resemblances to child stars.
Within a week, it has surpassed 50 million YouTube views and 100 million total views. After a while, Evian released the Baby & Me mobile app, which allowed iOS and Android users to "baby-fy" their images, revealing their inner kid, and share them on social media with the hashtag "#evianbabyandme."
Melbourne's metro trains: (Dumb ways to Die)
Metro railways, Melbourne, launched a safety campaign created by McCann, Melbourne, lead by a new song titled "Dumb Ways to Die" in order to decrease catastrophic accidents on its railway tracks.
It was one of the most ingenious public safety videos to go viral, and multiple sequels have been made for it. The original has 92.9 million views on YouTube, and the campaign has won various honors across the world. It has released a mobile gaming software called "Dumb Ways to Die," which has taken the safety message to a new level.
https://simplefair.events/?p=26806
Comments
Post a Comment