One of the most effective and vital parts of marketing is community, which is something that few firms or marketers consider.
A community is a group of individuals who share common interests, values, or cultural activities and hence experience a sense of belonging.
Online communities sprang up all the time around various topics and pastimes. Facebook groups are one of the most visible examples of this. Good Facebook groups don't always form new communities; rather, they tap into existing ones and provide a platform for them to communicate and grow.
And these kinds of communities have produced some of the world's biggest songs.
Currently, there are innumerable businesses on the internet attempting to break into the booming 'nootropics' industry. These are supplements that are intended to help people be more productive, creative, or focused. The issue is that companies release items that make the same claims as their competitors and then vanish without a trace.
Natural Stacks, on the other hand, had success with a product called CILTeP. The reason for this is because CILTeP began in a forum, where one user discovered the combination and became famous for sharing it with other Longecity members for free. By doing so, they built a large following that was practically certain to buy the product and spread the word about it.
The same thing happens all the time in game development. The most popular independent games are virtually invariably those that started out as free Flash games (such as Super Meat Boy, or more recently My Friend Pedro). These games amass large followings while the creators give their insights into the development process.
There's a big difference between something that's actually 'home grown' by the community and something that an outside company tells them they're supposed to like.
Furthermore, there is a significant distinction between a lead and a friend. When someone in an online community gets to know you and considers you at least a "online buddy," they are far more likely to not only buy your product, but also to provide useful feedback, help you promote it, and tell everyone they know about it. To put it another way, they want to see you succeed.
Many businesses never even attempt to do this. Consider creating a couple of friends instead of gaining as many followers or customers as possible.
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