Pinterest is now the third most popular social networking site on the internet, yet it is still regarded to be in its early stages. Businesses and individuals are still figuring out the best ways to employ to promote their brands and profit from increased exposure.
Despite the fact that Pinterest is still relatively new, it has amassed a massive amount of traffic, making it the greatest platform to tap into. Pinterest is used by businesses and individuals to increase traffic to their blogs and to promote their products.
Here are a few simple but efficient techniques to increase Pinterest traffic:
Putting Together a Pinning Policy
When it comes to using Pinterest for marketing, the first thing you should think about is determining what you want to get out of it. You primarily want to utilize Pinterest to increase visitors to your blog; but, you may also use it to increase sales or, even better, to increase brand loyalty.
It is up to your jurisdiction to think about the end you want and then utilize this method to establish a collection of pinning strategies for that aim.
Ensure that your pins are re-pinnable
The ability to re-pin images and videos is one of Pinterest's most popular and entertaining features. This function was intended to aid in the viralization of photographs. So, if you want your pins to reach a large audience, make sure you're pinning things that will undoubtedly catch people's attention.
Try pinning images that are hilarious, cute, inspirational, or strange, as these are the most popular niches. Finding out who is on the popular list is a wonderful idea because it makes it easy to figure out what kind of content is being repined and you can go on to find comparable photographs.
Make yourself Pinterest-friendly
Create a simple blog that allows readers to effortlessly pin your material. Always hunt for the most fascinating and eye-catching image (feature) that will entice people to pin it and the material that goes along with it.
You should also include a Pinterest button on your website that is prominently displayed and easily accessible. The more easily they can see the pin button, the more likely they are to engage.
Properly link
It may sound cliche, but if you want to drive traffic back to your website, make sure your pins are correctly linked. After you've posted a pin, go back in and tweak it to make sure it's pointing you in the right direction.
Instead of using the main blog domain, you should link your pin/board to a specific blog post. Visitors are busy and want to get to the information that drew them to your website.
Change It Up
Nothing is more annoying than a Pinterest account that just posts commercial content. You should mix things up, but keep the message in mind. Try using this calendar as a guide.
40% of the pins are motivational, inspirational, or uplifting. Inspiring movies, inspirational quotes, and photos are the real deal, and they are part of outstanding content that people love reading, visualizing, and sharing.
40% of your content should be educational or instructional, such as training graphics and films based on your company's brands or specializations.
20% of your time should be spent on your company or directly marketing your products or services. Company news, lifestyle, testimonials, and contests are examples of what can be included in these photographs.
There you have it: some of the most effective Pinterest traffic strategies.
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