To gain new clients, all businesses need leads, and mobile marketing is one of the newest and most dynamic ways to create leads that has emerged in recent years.
Smart phones, for example, have completely transformed people's life and the ways in which they access the Internet, communicate with others, and, most importantly, search for and purchase items. However, in order to get the most of it, you'll need effective lead generation strategies.
Mobile marketing is still in its infancy.
In comparison to other forms of advertising such as print, radio, and television, mobile marketing is still relatively new. By 2015, it is expected that mobile devices would account for more than half of all web traffic, with mobile devices accounting for a quarter of all pay-per-click activity. A mobile marketing plan must be built to meet the demographics and trends of people who use mobile devices in order to generate leads.
The vast majority of lead generation tactics are simple. You simply create appropriate material on a landing page and then market it everywhere from a blog to social media platforms. However, if you're making it for mobile users, you'll need to optimize it so that people can read it on their phones without difficulty, since if it's not readable, you've just lost a lead and a potential sale.
Here are six tips to increase your chances of generating leads from mobile advertising:
1) Take use of progressive profile forms.
On a mobile device like a smartphone, it's difficult to fill out all those forms. People dislike having to type so much since the screens are so small. Furthermore, many of the traditional formats are simply too long for mobile devices. If the user becomes frustrated, they will abandon the form and go to your competitor's site to see if it is more mobile-friendly.
A progressive profile type of form is the solution to this problem. When a potential lead visits your website, a progressive profile allows business owners to replace fields in a form that were previously filled out. This allows you to make the forms shorter and better optimize your site for mobile consumers.
2) Make clear and concise calls to action.
When using mobile marketing as a call to action, you must consider how the entire process will seem on a mobile device. Because the screens are so small, you don't want to distract your potential lead. You want a clean, basic graphic with just-right-sized text that tells people exactly what they want in a few seconds. Make sure all of your call-to-action pages meet these requirements!
3) Offer coupons and discounts to loyal customers.
Discounts and discounts are a terrific method to attract leads, and many of them are mobile-friendly. You can send promo codes, loyalty discounts, and other offers that users can redeem by logging onto your mobile site or presenting you the voucher on their phones. This is an excellent method for attracting new customers to your company.
4) Create content that is optimized for mobile marketing.
Make sure you include more than one link in your article that leads to your website. Don't wait until the last minute to include a link to your landing pages. Make big headlines that are short and easy to comprehend. The goal is to capture their interest and persuade them to click on your link, visit your landing page, and make a purchase. Don't boring them so much that they won't even try to look around your website.
5) Your telephone number should be a clickable link.
When someone pulls up their smartphone, they are doing something, whether it's checking Facebook or looking for a product they want to buy. Some people use their phones to keep themselves entertained while waiting in line. So, if people visit your website, you want your contact information to be easily accessible. That means they can call you right away if they have a question about your products or services by clicking on the phone number.
6) Text Messages Can Be Beneficial
Create a message campaign to see how it works. Put up a poster that says "text us for a $10 voucher" if a possible lead could go into your store or wait at a bus stop. It's a clever ruse to persuade a potential lead to do it and test your goods and services.
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